Liquidless Alcohol.

Just put the finishing touches on three web commercials for gizmag.com, a gadget magazine. My favourite product by far has to be the AWOL:



Alcohol Without Liquid. Yes, you heard correctly. Paryting is about to be taken to a whole new level. The mechanics of the AWOL are: you take a capful of your favourite alcoholic beverage, place it into the bong like receptacle, plug it in, switch it on, wait as the alcohol evaporates into fumes, then:


Suck on it! Breathe. Then suck again!

You'll never have to exert your forearms lifting drinks to your mouth ever again! And value for money, it's cheap! You get the same hit with a capful of vodka than a whole night of overpriced margheritas. Now all the girls need to do is find a way to fit these into their purses.

What was so funny about this shoot was that the talent, who had to explain the mechanics whilst partaking in the happy smoke, kept messing up his lines and eventually just eroded into a puddle of nonsensical goo:


"Duuuude, the things men come up with. Cheeeerrrsss mate...."